Last updated: 23 October 2026
1. Who we are
Chingford Motor Group (we, us, our) sells used cars and provides servicing, repairs, diagnostics and vehicle finance introductions from our premises in Chingford, London. We are the data controller of the personal information described in this policy.
This policy explains what personal data we collect, why we use it, who we share it with and what rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Chingford Motor Group
24-26 Chingford Mount Road, London, United Kingdom, E4 9AB
Phone: +44 7352 247365
Email: sales@chingfordmotorgroup.co.uk
2. Information we collect
Depending on how you use our website and services, we may collect:
- Identity and contact details: name, email address, telephone number and postal address.
- Enquiry details: the vehicle you are interested in, your message, preferred contact method and any part-exchange or sell-your-car information such as registration number, make, model, mileage and condition.
- Finance enquiry details: information you choose to provide so that we can pass your enquiry to authorised finance providers.
- Service and repair details: vehicle registration, booking dates and work carried out.
- Technical data: IP address, browser type, device information, pages visited and cookie identifiers (see our Cookie Policy).
- Communications: records of calls, emails and WhatsApp messages you send to us.
3. How we use your information and our lawful bases
We only use your personal data where the law allows. The main bases we rely on are:
- Contract: to respond to your enquiry, arrange viewings, test drives, bookings and sales.
- Legitimate interests: to run and improve our website and business, prevent fraud and keep our systems secure, provided your rights do not override those interests.
- Legal obligation: to meet requirements relating to vehicle sales, consumer law, accounting and tax.
- Consent: for non-essential cookies and for marketing messages where consent is required. You can withdraw consent at any time.
4. Who we share your data with
We do not sell your personal data. We may share it with:
- Authorised finance providers and credit brokers, where you ask us to make a finance enquiry.
- Service providers who support us, such as website hosting, email, analytics, customer messaging and IT support.
- Professional advisers, insurers, regulators and law enforcement where required by law.
- Any buyer of our business, if the business is ever sold or restructured.
Where a provider is located outside the UK, we make sure appropriate safeguards are in place.
5. How long we keep your data
We keep personal data only as long as needed for the purposes above. As a guide, general enquiries are kept for up to 12 months, sales and service records for up to 6 years for legal and accounting reasons, and marketing preferences until you opt out.
6. Your rights
Under UK data protection law you have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Request erasure of your data in certain circumstances.
- Restrict or object to our processing, including direct marketing.
- Request a copy of your data in a portable format.
- Withdraw consent at any time where we rely on it.
To exercise any right, contact us using the details above. We will respond within one month. If you are unhappy with how we handle your data, you can complain to the Information Commissioner Office (ICO) at ico.org.uk or on 0303 123 1113.
7. Security
We use appropriate technical and organisational measures to protect your data against loss, misuse and unauthorised access. No online transmission is completely secure, so please take care when sharing information with us.
8. Marketing
We will only send you marketing emails or messages if you have agreed or where the law otherwise allows. Every message includes a way to unsubscribe, or you can contact us at any time.
9. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page with the date it was last updated.
10. Contact us
For any privacy question, contact:
Chingford Motor Group
24-26 Chingford Mount Road, London, United Kingdom, E4 9AB
Phone: +44 7352 247365
Email: sales@chingfordmotorgroup.co.uk